Rozza
The ritual of roasting, now in three ways to own it.
Shop the full Rozza collection from one place. Start with the original Rozza Barbecue, add the Stand Table for a complete setup, or choose the full Rozza Bundle for the most elevated outdoor cooking experience.
Lead with products first, then tell the Rozza story underneath.
This layout is designed to act as both a collection page and a landing page. Visitors land straight into the three core products, see exactly which setup suits them, and then continue scrolling into the lifestyle, details, and premium brand story that already works on the current page.
Made to feel editorial, but sell like a collection.
Replace the existing one-product-first journey with a clearer path: choose your Rozza, compare the setups, then move naturally into the brand and lifestyle imagery.
Choose your Rozza setup
Put the three main products front and centre so customers can shop immediately. Each card can link directly to its own Shopify product page.
Rozza Barbecue
The original rotisserie barbecue for slow-roasted flavour, charcoal cooking, and beautifully crisp finishes.
Rozza + Stand Table
A more complete outdoor cooking station pairing the Rozza with the dedicated stand table for ease, height, and presentation.
Rozza Bundle
The all-in Rozza option for customers who want the full setup from the start, with the strongest value story and the biggest visual impact.
Explain each option as the customer scrolls
After the product cards, continue the page with richer detail so the customer understands which version is right for them without leaving the collection page.
Rozza Barbecue
This is the entry into the Rozza world and should be positioned as the signature product. It delivers the experience your current page already sells so well: authentic charcoal rotisserie cooking, steady heat control, natural basting, and that crisp, smoky finish.
- Best for customers who want the main Rozza experience
- Strong hero item for first-time buyers
- Great anchor product for the whole collection
Rozza + Stand Table
This option should feel like the more complete home setup. It gives the customer a stronger sense of readiness and makes the product feel more permanent, purposeful, and premium in the garden or on the terrace.
- Ideal for customers wanting the barbecue and its proper station together
- Easy to merchandise as the “most practical” choice
- Useful middle option between core and flagship
Rozza Bundle
The flagship bundle should read as the most rewarding way to buy Rozza. This is where you can build the strongest value proposition, frame it as the premium choice, and make it the main recommendation for serious outdoor cooks and gift buyers.
- Best top-tier offer for conversion and average order value
- Can be labelled as your featured or recommended option
- Ideal place to include bundle savings language
Keep the same emotional brand story
Your current page works because it sells atmosphere as much as product. This version keeps that same premium, slow-roasted, outdoor-lifestyle tone, but moves shopping decisions higher up.
Collection first
Visitors see all three purchase paths immediately instead of having to scroll past a single-product narrative first.
Landing page feel
Large imagery, serif headings, warm neutrals, and layered sections keep the premium editorial look of the existing page.
Built to convert
Each section reinforces product choice, value, and aspiration, making the collection page work harder as a selling page.
Keep the visual rhythm from the current page
Use supporting imagery further down the page to preserve the immersive Rozza atmosphere after the collection section has done the selling work.
Help customers choose quickly
This comparison block is optional, but it is useful on a collection page because it reduces hesitation and makes bundle logic clearer.
| Product | Best for | What it includes | Merchandising angle |
|---|---|---|---|
| Rozza Barbecue | The customer who wants the essential Rozza experience | Main barbecue unit, motor, skewers | Signature product |
| Rozza + Stand Table | The customer who wants a more complete setup | Barbecue plus stand table | Most practical choice |
| Rozza Bundle | The customer who wants the full premium offer | Flagship combined offer | Best value / featured product |
Bring the art of the roast home with Rozza.
This closing section keeps the landing-page quality of the current design while giving the customer one final route back to the collection or a featured bundle.